This morning I stumbled across this iconograph from H&R Block. According to their data, the average person is expected to spend nearly $200 on Valentine’s Day this year (up from $116 last year).
Another mind-blowing conclusion that is touted is that the economy has very little impact on Valentine’s Day spending.

Source: Valentine’s Day spending via H&R Block
My question is: Why? Why do Americans spend so much money on Valentine’s Day? Is the love that we have for one another really comensurate to the amount spent on gifts?
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